About Us
After experiencing the wardrobe of all wardrobe malfunctions at a Dom Dolla gig in 2017, Annabel Hay set out to create the world's first glue alternative to fashion tape which is more effective and sustainable. 4 years and a bespoke, patented formula later, CLUTCH Glue was launch. Since then, CLUTCH has gone on to sell over 500k tubes globally, rack up 350M views across socials, and be coined Shark Tank's “best pitch of all time”.
CLUTCH believes that if clothes aren’t made for every body, then we should at least have reliable products make them work. Fashion is a form of self expression, and we want everyone to feel like they can wear whatever they want, however they want.

